28 thoughts on “Facebook To Launch Email Client ‘Project Titan’ On Monday

  1. It’s very interesting to see that facebook is considering creating an e-mail service. I have been a patron of facebook for some years and have complained about certain aspects of the site as well as cheering when a new utility is added to the site. I am also a fan of gmail and seeing that facebook is, to me, essentially making it’s own gmail is funny; google must be upset that facebook is making it’s own e-mail service.
    After reading your blog on facebook’s Project Titan I do share the concerns that you have listed above. Mainly the one about the spam worries. Spamming is one of the most annoying things, to me, in the entire world and seeing that there is a huge possibility that spamming has been made THAT much easier by facebook leaves me with hesitation as to whether I would sign up for an account for Project Titan.

  2. I think it has potential to be great, but I wonder how many people will actually use it as main form of email. I also wonder if any organization will start using it as their main form of communication. It could save business money in the long run, but we will have to wait and see how much depth it will have.

  3. Zach,

    My concern is only if facebook choose to provide an ‘upgrade’ to their current message system, whereby you are instantly given an email address that matches your vanity url (facebook.com/tom.jones3 would convert to an email account tom.jones3@facebook.com)

    If this is the case, it is a big spam concern – but i’m sure Facebook are more than aware of this!

    It is going to have to be pretty good to convert loyal gmail users!


  4. Kasey,

    I agree – they have the all the ingredients to make a delicious chocolate cake. Let’s hope they don’t spoil it and make a fish skin muffin!

    I don’t think it will be used by businesses/corporate users as a main email address, gmail for me has this covered with their ‘apps for business’ suite (which i use and love)

    I think it is more for the general public who will appreciate having everything in one place.

    My girlfriend for example, spends hours on facebook. She has a hotmail account, which she rarely uses. She is a prime target for the new email system.


  5. With Facebook’s predatory views about privacy, that would be horrifying. I could see them selling your address to preferred advertisers–kind of a modern day Juno–and preventing you from blocking their messages.

    Also, their policy of connecting your meatspace name to your cyberspace account could mean ever more targeted advertising. (As you can see, I speculate that the biggest source of unwanted commercial e-mail [spam] will be Facebook’s own partners, the same ones that by default get your real name, city, and educational / employment history when one of your “friends” uses their apps or games, plus additional advertising-only partners.)

  6. Wile I would not give up my corporate email account, I would probably consider using facebook.com as a secondary or personal email.

    For most I think it will be a slow migration to using this. If this is handled correctly by facebook and the security is good right from the start this could be a huge feature for facebook and another alternative to the behemouth of Google.

  7. With Facebook’s predatory views about privacy, that would be horrifying.

    There are a tonne of privacy concerns – however i am not well versed enough on their privacy practices to comment on this.

    I guess they do have the primary email address of most facebook users and do not misuse this – so i guess they would have to do the same unless they offer a sneaky opt-in to third party messages during facebook mail signup? Who knows?!

  8. Jeff,

    You are right this could easily become the ‘bit on the side’ for corporate users. It would make sense to use this as a social account, i am hoping facebook really do push the boat out with social email integration as no one has really done anything out of the box yet.


  9. Really Facebook, Really? As if we need another email service. It’s not new to add contact photos to email(theres a plugin for Outlook 2010 that does this). Very little new things can be offered by it. For facebook to actually make a new email service is pointless. A better idea would be to map an email address (johndoe@facebook.com) to a real email address.

  10. A Facebook email service will be completely redundant. People that want to send all their messages via Facebook already can, with “message me on Facebook” being a common salutation in ‘real life’ these days.

    I guess there may be people out there who use Facebook’s email notification system that would like to be able to reply/post from those emails… But a Facebook app that runs in the background and delivers message notifications real time would have the same effect…

    You’d pile together your email and Facebook spam into one inbox, and make it all harder to look at.

    Also, the intent seems a little suspect. Maybe it’s just marketing spin, but I get the feeling that Facebook has alterer motives, along the likes of mining more data from it’s users that it can sell.

  11. Facebook is tacky and I rarely use it or trust it. I don’t like feeling like a commodity for some “zucker” to make a buck off of. I trust Google and honestly like them and the products they offer I’ll keep my gmail account, my hotmail account, and my yahoo account. I don’t need another email account, especially from fadbook.

  12. I agree with EECS (“As if we need another…”), and I disagree with you Jay as to the value of this upcoming Facebook offering.

    FB does it’s thing well. We’re not going to see a Facebook killer coming from another major player in the web universe.

    Likewise, Google does Gmail well. We’re not going to see Facebook trump Google for email.

    Everybody already has an email address. Most people have at least two (work, personal). And a good many have even more than two.

    For Facebook to simply add yet another email address for people to check is more noise. Not useful.

    And why would people move? Part of the reason that people are still using their @aol.com addresses in this day and age is that moving is a pain in the rear.

    And there’s no real benefit to moving because email is one of the few things on the internet that isn’t locked to a single company. Anyone with an email address can send and receive mail to and from anyone else with an email address.

    Prediction: Titan will be just another thing that Zuckerberg can claim Facebook has ‘innovated’, but in the end, doesn’t mean much to either FB’s bottom line or to FB users.

  13. Joanna,

    I can certainly see your point, and if the release is simply an update to facebook messaging system, and an email address then of course it won’t be converting too many ‘power users’.

    I can see a huge market however for the product however. According to Nielsen data, the average user spends just over 7 hours per month on Facebook. With the right marketing push it would not be hard to convert a fairly decent chunk of their user-base in the short-medium term. I am talking about the non-techie, average consumer.

    I’m not arguing that people will abandon their other accounts, but if facebook can make a really simple, cohesive experience – they may be able to take a few percent of the market share. If they can make it simple to pull in and read other email accounts that would also help them.

    This is still with the average consumer in mind. I don’t see them converting the gmail crowd, or corporate users.

    Facebook could certainly pull in a huge number of accounts. If the inbox is ad supported (which it surely will be) it will definitely have a positive effect on their bottom line imo.


  14. GMail Killer, not very likely. GMail has it’s own chat, video chat and phone dialer. Facebook can’t even think about competing with those options.

  15. Even if faceboook only forwarded fbook.com emails to our default mail providers ….. My biggest concern is that – people who get their personal accounts disabeled, deactivated, etc…. would also loose all access to their personal email.
    with privacy – you don’t want to put your facebook url on your resume when you want a job — but if this is your primary user email address?
    so, a user goes ahead and uses their fb email on a resume, or any important document – what happens when the account is suspended… Just because I foreshadow this, 99% of reality is that nobody else will.
    It’s kind of scary to put all of your eggs in one basket

  16. It certainly is scary to put all your eggs in one basket, and especially in a basket that is completely unknown. Does anyone know the goal of Facebook? What are their convictions, morals, efforts to do good etc. From what we have seen so far, Facebook is extremely aggressive and opportunistic. Who in their right mind would put anything on Facebook they would not want their worst enemy to know? Facebook’s goals are unknown, but we do know they are up to something and guess who is going to benefit from that. On all the non-essential website I always put in mostly misinformation. If we all did this, these companies would end up with worthless information and it would be a hoot.

  17. Be careful, Facebook, lest your flaxen wings disintegrate with your hubris!

    I am nervous about the way Zuckerberg et al are going to manage my personal/professional data in terms of quantity, quality, organization, and especially security.

    Until I’m convinced of their ethics and integrity, Facebook will remain only useful for e-grabass.

  18. Facebook private messaging has completely taken over my personal email for the way I contact my friends. I know my friends check Facebook daily, more often than they check their email. The messaging function has limitations though, you can’t sort/file messages, you can’t attach documents…

    If Facebook email is an integrated, function-filled version of their private messaging system, I for one would definitely use it.

  19. Facebook private messaging has completely taken over my personal email for the way I contact my friends.

    That’s interesting – do you still use email when your friends go offline or just leave a Facebook message? I could see Facebook integrating live chat just like gmail so I’m sure it would be useful for you!

  20. All of my friends are on Facebook, but I only have email addresses for about 10% of them (one of the reasons ‘find your friends on Facebook’ by linking your email account is now redundant for me). I use FB chat more than I use Messenger.

    As admin of several sports team groups too (created before they changed the group function), the messaging service is a great way of sending out a mass message to 50 odd people too, without actually managing an email list.

    From a business point of view, I’m unsure of the benefits of having a Facebook email. But personally, Facebook mail would be ultra-personal for me, for communications with friends only. I’d still keep my current email account for newsletters, online accounts and such.

  21. Emma,

    I do think that it would be a great fit for you. There are alot of people who are against ‘Titan’ but i believe it will be a big release in the market and i think there will be a tonne of people in your position who the product appeals to! I can certainly see the appeal of having this ‘ecosystem’ all in one place.

    But yes – it will stay as a personal tool – not really geared for business.

    Having recently left uni – all their communication for sports, events etc was via group messaging which was very effective – dare i say it more so than an email newsletter!

  22. I wonder how this would actually work with Facebook Connect? Could you potentially start collecting @facebook.com email addresses?

Leave a Reply

Your email address will not be published. Required fields are marked *