Here is a rare thing in my inbox; a retail giant serving up a readable email without image support.
- Best bit: the email call to action button that looks perfectly clickable witout images turned off
- Worst bit: primary email call to action was below the fold
Here is the code snippet, why not save this and pull it up for your next newsletter?
So why is this important?
Lots of people read their email on clients that do not show images in emails.
If you design email newsletters that look great with images turned off, you have a better chance of arousing your readers interests.
Here is a quick breakdown of image support in email browsers:
As you can see – image support is fairly rare, so consider ways to engage your readers if their images are off!
