I was a bit rushed for time here (we had to rush this out in time for some last minute fathers day email marketing!), but i’m still more than pleased with the results.
The email was focused on reflecting the quality of the product – i wanted it to be fairly clean warm and luxurious.
We had some great selling points:
- Lifetime guarantee on all bags (wow!)
- Quality of product second to none
- Prestigious Italian/British breed
- Personalisation options
- The fact that there was not much time to go until fathers day!
I love Maxwell Scott as a brand, the bags are stunning and it is a pleasure coming up with creative for such a great brand.
The email has performed well also, but we are still awaiting the final results!
Check out the email here, and feel free to click thru and visit the site!
All the best,
Jay
