With so many companies trying to communicate with prospects via email newsletter marketing, it is inevitable that unless you provide fresh, juicy and interesting email marketing content, your newsletter won’t stand a chance when you throw it out into the hustle and bustle of on overcrowded inbox.

So how do you find the time and the energy to put in the hours, racking your brains for those precious little nuggets of genius that will see your email newsletter campaign succeed?

The answer is: CHEAT!

Now keep this quiet, but this is how many of the top writers/bloggers/marketers come up with the goods time and time again. They outsource email marketing content, copywriting and just about any other time consuming tasks, then they take all the credit!

Think about it – it does make sense. Why toil over creating an effective email list, getting around deliverability issues, tracking and analyzing campaign stats, writing solid email marketing content, coding winning templates, implementing the latest email best practices – the list goes on and on and on.

Now you may be one of those lucky few who have the talent in house to deal with all these tedious issues. Chances are you don’t.

So if you want successful email marketing campaigns, perhaps it is high time you started seriously thinking about hiring an email marketing agency or freelancer.

Intent on going it alone? Here are a few options for generating some quality email marketing content:

• Free article directories – Pros: Plenty of free email marketing content from a wide range of sources. Cons: You MUST credit the author, confessing to your readers that you are too lazy to write your own content!
• Freelance writers – Not a bad shout. But can you be sure they know your niche well enough? Plus are you confident you can carry out stunning design work to support the content? And oh yes, you are looking at a few hundred pounds for his/her services!
• Keep a scrap book – The idea here is to keep some kind of log as you surf the web, with interesting tidbits you can come back to. I simply bookmark any interesting links/copy/content, and come back to them for inspiration when creativity is running low. Perhaps you spot a landing page you like, a nice button, a list of copywriting tips etc. Now i’m not saying steal other people’s work, but use an idea and develop it to suit your target audience. If you want to write an article on how to keep bread fresh, it would not be wrong to refer back to your favorite articles on the topic, develop the idea and even include  direct quotes from the article with a link back if you want.
• Spy on the competition – There is a lot to be learned from spying on people who have established themselves in your industry. I like to sign up to as many email newsletters as i can, try out their sales process, take a look at their CTA buttons etc. If it is working for them, what’s to say it won’t work for you?
• Stalk your customers – Well maybe not, that’s naughty. But you can always use Google Trends or Adplanner to get an idea of what content your readers look for, then offer it up on a plate. Google Alerts is also a must have tool. Enter a keyword, and you will receive a daily feed or email with the latest articles and tit bits from your industry.
• Full service email marketing agencies – Here you get the best of all worlds. The top agencies will offer content, design, delivery, testing and more. They have years of experience and can help you get a better return from email.

Still stuck for ideas? Here is a quickfire list of quality email marketing content ideas, just for you:

• Reviews - Can’t beat a classic product/service review. Get an industry expert to review your product. Voila, excellent email marketing content.
• Tell a story – Eg: ‘I increased my click thru rate by 20% in three weeks’
• Tell a disaster story – Eg: ‘Silly Me, I managed to send my last campaign with my subject line set as Test’
• ‘How-to‘ – Make your readers life a little easier, or offer them a smart tip eg: ‘How to grow your email list with twitter’
• Is it that time of the year again? – Use a special event to generate some quality content. You sell wellington boots? Wait till Glastonbury to start that next email marketing campaign
• Education – Provide a little know how. Industry ‘whitepapers’ are the norm, but they work!
• Best of the blog/newsletter – A nostalgic trip down memory lane, to jog your readers minds of the fun times you have shared together
• Surveys / Quizzes – A timeless way to engage your readers, and do a little market research in the process!

Don’t fancy coming up with all that content? Let us handle that.

Contact Us Now!

Until then, have fun!

Jay